SwissBorg joins Eurøpe Consortium to promote euro stablecoin EURØP

etoro: etoro is a Nasdaq-listed trading and investment platform participating in the Eurøpe Consortium. It contributes to building liquidity, distribution, and utility for euro stablecoins to reflect the currency's global economic strength in onchain markets. SwissBorg: SwissBorg is a Swiss digital wealth platform that allows users to manage, trade, and earn on crypto assets. It has joined the Eurøpe Consortium to integrate and promote the regulated euro stablecoin EURØP within its app for deposits, withdrawals, exchanges, and loyalty rewards. Cyrus Fazel: Cyrus Fazel is CEO of SwissBorg. He explained that coordinated market efforts around distribution, integrations, and everyday use are what the consortium provides for euro-denominated assets. Ouriel Ohayon: Ouriel Ohayon is Head of Crypto at etoro. He noted etoro's involvement in developing the infrastructure needed to position the euro as a leading onchain currency. Jaap de Bruijn: Jaap de Bruijn is CEO of Coinmerce. He highlighted that customers trade and save in euros offline, making euro stablecoins a natural extension that requires collective platform efforts to realize onchain. Martin Bruncko: Martin Bruncko is founder and chief executive of Schuman Financial. He stressed that regulation alone does not create markets and highlighted the consortium's role in uniting issuers, distribution platforms, and blockchain ecosystems for euro stablecoin adoption. Nicolas Louvet: Nicolas Louvet is CEO and co-founder of Coinhouse. He advocated making euro stablecoins as interoperable, liquid, and usable across platforms as traditional bank euros. Viktor Fischer: Viktor Fischer is Founder and CEO of RockawayX. He described the consortium as bringing the right teams together to convert MiCA's regulatory clarity into practical euro stablecoin adoption and liquidity. Odelia Torteman: Odelia Torteman is Head of Digital Assets at XRPL Commons. She emphasized the need for coordinated action across the value chain to scale euro stablecoins and deliver efficiency in digital finance. Schuman Financial: Schuman Financial is a France-authorized electronic money institution that issues the regulated euro stablecoin EURØP under MiCA, with reserves held at named credit institutions. It develops the stablecoin at the center of the Eurøpe Consortium's initial activities. Eurøpe Consortium: The Eurøpe Consortium is an industry-led coalition of European digital-finance companies advancing euro-denominated onchain finance. Formed on 5 October 2026, it coordinates efforts across issuance, distribution, infrastructure, and ecosystems to drive adoption of the regulated euro stablecoin EURØP. Adoption Focus: The consortium targets coordination in access, infrastructure, practical use cases, and market development to move euro stablecoins from regulatory possibility to everyday onchain utility. Market Development: Participating organizations plan to engage additional institutions and platforms while retaining individual responsibility for their own commercial decisions. Regulatory Foundation: The European Union's MiCA framework establishes a clear regulatory structure for euro-denominated stablecoins.