Pandora CEO says US demand stabilizes as inflation concerns grow
Summary
Pandora's CEO Berta de Pablos-Barbier reported that demand in the US is stabilizing at a low level as consumers continue to face challenges from inflation and high gas prices, which are affecting retail spending in categories like jewelry. Despite this downturn, the United States remains Pandora's largest market. In response to these market pressures, the company is also expanding its manufacturing capabilities with a new production site in Vietnam to enhance supply chain resilience.
Analysis
Pandora: Pandora is the world's largest jewellery brand, designing, manufacturing, and marketing affordable hand-finished pieces sold through thousands of points of sale worldwide. On October 1, 2026, CEO Berta de Pablos-Barbier stated that US demand has stabilized at a low level as consumers deal with inflation and high gas prices. The company marked the same day by opening a major new manufacturing facility in Vietnam to bolster supply chain flexibility. Berta de Pablos-Barbier: Berta de Pablos-Barbier is the CEO of Pandora, having taken the role in early 2026 with priorities centered on driving growth and innovation. She addressed US market conditions during the October 1, 2026, opening of the company's Vietnam facility and has guided recent initiatives including new material strategies. Her comments highlighted stabilized but subdued consumer sentiment in key markets. Market Position: The United States remains Pandora's largest market even as demand there stabilizes at lower levels. Consumer Pressures: US consumers are grappling with ongoing inflation and high gas prices, which are dampening sentiment and discretionary spending in retail categories like jewelry. Expansion Strategy: Pandora is diversifying its manufacturing base with a new production site in Vietnam to improve supply chain resilience beyond its longstanding Thailand operations.
Categories
macro
Related sources
- https://in.marketscreener.com/news/pandora-a-s-opens-worlda-s-largest-fine-jewellery-crafting-facility-ce785ad3dd89f427
- https://www.jewellermagazine.com/Article/14744/Pandora-introducing-new-line-of-platinum-products
- https://www.bloomberg.com/news/articles/2026-10-01/pandora-ceo-says-us-demand-dampening-as-inflation-worries-grow
- https://ugebrev.dk/flashnews/jyske-bank-staerke-usa-salgstal-kan-bane-vej-for-ny-pandora-opjustering/
- https://www.pandoragroup.com/
- https://finans.dk/erhverv/ECE19687022/topchef-om-milliardinvestering-vi-bygger-i-dag-til-det-pandora-som-vi-oensker-i-morgen/
- https://www.pandoragroup.com/media/press-releases/pandora-ceases-monthly-trading-updates
- https://marieclairecolombia.com/berta-de-pablos-barbier-ceo-global-de-pandora-entrevista/
- https://wwd.com/accessories-news/jewelry/pandora-vietnam-new-production-facility-opening-150-million-1239289887/
- https://www.pandoragroup.com/media/press-releases/pandora-enters-exclusive-platinum-plated-jewellery
- https://www.dknyt.dk/ritzau/a04a7476-44d2-47e3-8340-4a6763c598f6
- https://finchannel.com/pandora-opens-150-million-vietnam-factory-as-jewelry-market-faces-rising-costs/136759/american-business-trends/2026/10/
- https://www.globenewswire.com/Tracker?data=0X-mRMsPrYSaLl_y-z5nJWXjsEK0-Otpl2jxiBV9Yds2rvriIn4ZkFAM-QY_390GK8HvQoHfhMO8jDS1k75PQe2TZxdmW7ibZCTWr2VUq8mFvPTwLxgsvTodYg8-IjQtlNcXsJ7cLy08fYdf_gqb_hIWCkzAemGCR5dloaBTaL_VkEX-tIvfrmy_l5q8jU9lxLCPxVsn4ZfZFqJh81O1YUkFVy0KzOiBJPhf04WSWvY=