OneAsset CEO highlights family offices' interest in private crypto investments

OneAsset: OneAsset is a Dubai-based company building market infrastructure for institutional-grade commercial real estate tokenization. It focuses on the full asset lifecycle, including structuring, compliance, servicing, reporting, and transfer controls to support credible onchain ownership. In the news, its CEO discussed family office interest in private crypto investments at the CONNECT Singapore event, emphasizing preferences for equity-style approaches over token launches. Sonia Shaw: Sonia Shaw is the CEO and co-founder of OneAsset with over 15 years of experience across finance, technology, and global markets, including senior roles at crypto exchanges and real estate investment advisory. She leads efforts to create regulated infrastructure bridging traditional finance and real-world asset tokenization. In the news, she commented on traditional investors' familiarity with equity investments and their demand for projects demonstrating real value. Event Setting: The remarks were delivered at the CONNECT Singapore event addressing family office interest in private crypto investments. Investor Approach: Traditional investors are more familiar with equity investments and want crypto projects to demonstrate real value rather than focusing on token launches.