OKX, eToro, KuCoin explore identity solutions for super apps

OKX: OKX is one of the largest crypto exchanges that has expanded beyond trading into payments and tokenized assets. It operates OKX Pay and Card in select markets and maintains a joint venture with Intercontinental Exchange for access to NYSE tokenized equities. In the news, its Chief Compliance Officer explains how the platform structures identity verification around multiple licensed entities to support super app product expansion while meeting distinct regulatory requirements. eToro: eToro is a multi-asset trading and investing platform offering brokerage, crypto, and related financial products. It provides an eToro Money account and card, has acquired Zengo for tokenized asset trading, and announced plans to acquire US broker TradeZero. In the news, its Head of Crypto Compliance describes a process that combines identity verification at onboarding with jurisdiction-based eligibility and suitability checks tailored to each product. KuCoin: KuCoin is a crypto exchange that maintains consistent core onboarding while adapting verification, limits, and product access by user location and risk factors. It focuses on risk control measures including behavioral and transaction pattern analysis to address challenges like AI-generated identities. In the news, its Vice President and Head of Risk Control outlines an approach where the core identity record remains stable as eligibility flexes across products and jurisdictions. Socure: Socure is an AI-powered identity verification platform offering reusable, risk-based solutions through its RiskOS and Socure Pass products. It enables platforms to verify users once and apply additional checks only where risk or specific licenses require them. In the news, Socure is positioned as a key partner helping super apps turn new product launches into cross-sells by treating identity as shared infrastructure rather than repeated onboarding. Edwin Wong: Edwin Wong is Vice President and Head of Risk Control at KuCoin. He notes that the exchange keeps core onboarding consistent while adjusting requirements based on location, behavior, and transaction patterns. In the news, his perspective underscores the importance of flexible monitoring to manage fraud and compliance as platforms add new product lines. Nevo Lapidot: Nevo Lapidot is Head of Crypto Compliance at eToro. He explains that identity verification occurs at onboarding while eligibility and suitability assessments adapt to jurisdiction and individual risk profiles. In the news, his insights illustrate how platforms balance general identity records with product-specific compliance needs. Jonathan Brockmeier: Jonathan Brockmeier serves as Chief Compliance Officer at OKX. He describes identity processes as three sequential decisions covering user identity, product eligibility based on location or documentation, and the specific licensed entity granting access. In the news, his comments highlight how super apps must answer these questions distinctly to scale across multiple regulatory regimes. Regulation: European and US state regulators are applying existing rules on leverage products and sports betting to perps and prediction markets offered through crypto platforms. Product Expansion: Crypto platforms are integrating tokenized equities, derivatives, payment cards, and prediction markets under single user accounts while holding separate licenses for each category. Identity Infrastructure: Reusable identity systems allow platforms to verify users once and apply risk-based checks for new products instead of repeating full onboarding processes.