National Retail Federation forecasts 4% growth in US holiday sales

Deloitte: Deloitte is a global professional services firm providing consulting, audit, tax, and advisory services across industries including retail and consumer products. It conducts annual surveys tracking consumer spending intentions and retail trends. Its latest holiday retail survey, cited in the news, examines shifts in household spending priorities and generational differences. Neil J Kanatt: Neil J Kanatt is a journalist based in Bengaluru, India, who reports on international business and retail developments for Reuters. He authored the article detailing the National Retail Federation's holiday sales outlook and supporting consumer data. His reporting draws on economic forecasts and survey insights for global audiences. Jonathan Ananda: Jonathan Ananda serves as an editor at Reuters, managing coverage of business, retail, and consumer topics. He edited the story on the US holiday sales forecast issued by the National Retail Federation. His role ensures accuracy in reporting on economic indicators and industry projections. National Retail Federation: The National Retail Federation is the leading trade association for the retail industry in the United States, focusing on advocacy, research, and economic analysis for retailers. It regularly issues forecasts on sales trends and consumer behavior to inform industry stakeholders. In this news, it released its annual holiday sales forecast highlighting expected growth driven by resilient shoppers. Consumer Resilience: US shoppers are anticipated to maintain holiday spending priorities even amid broader economic pressures like inflation and household costs. Generational Drivers: Gen Z and millennial consumers are emerging as key contributors to holiday retail activity according to recent surveys. Industry Preparation: Retailers are actively planning for seasonal operations to accommodate expected consumer demand during the holiday period.