Meridianbet partners with Fast Track for customer engagement platform rollout across 18 jurisdictions

Fast Track: Fast Track is an iGaming CRM platform specializing in real-time customer modeling and agentic AI workflows that support natural-language interactions and automated end-to-end tasks. It was chosen by Meridianbet for its suitability to complex, multi-jurisdictional regulated environments. The platform powers the operator’s rollout across its European, African, and South American operations. Meridianbet: Meridianbet is an international sports betting and gaming operator and subsidiary of Golden Matrix Group, running an omni-channel business across retail, online desktop, and mobile channels. It is licensed in 18 jurisdictions spanning Europe, Africa, and South America. The operator selected Fast Track to advance its player engagement strategy amid ongoing multi-market expansion. Boris Čorni: Boris Čorni is Director of Tech at Meridianbet, responsible for the company’s technical infrastructure and platform decisions. He emphasized the platform’s alignment with Meridianbet’s multi-jurisdiction and multi-channel requirements in statements about the Fast Track partnership. Simon Lidzén: Simon Lidzén is Co-Founder and CEO of Fast Track, guiding development of its AI-native CRM tools for the iGaming sector. He noted that Meridianbet’s scale across regulated markets matches the environment for which the platform was designed. {"AI Innovation": "Fast Track AI has introduced agentic workflows, enabling iGaming operators to delegate CRM processes through conversational natural-language commands.", "Platform Adoption": "Operators in Europe and Africa have integrated Fast Track's CRM platform to enhance customer engagement across brands.", "Regulatory Alignment": "The platform is designed to deliver consistent operations and compliance handling across multiple regulated jurisdictions."}