Massachusetts investigates DraftKings' use of A.I. to target gamblers

DraftKings: DraftKings is a major online sports betting and gambling operator licensed in multiple U.S. states, including Massachusetts. The company has developed machine learning tools to analyze customer data and optimize promotional offers. It is the central focus of a new Massachusetts Gaming Commission inquiry into AI practices in the gambling industry. Paul Brodeur: Paul Brodeur is a Commissioner on the Massachusetts Gaming Commission, appointed by Governor Maura Healey. He described findings from the New York Times investigation as troubling and called for the commission to determine the facts regarding AI use by gaming operators. Brodeur has highlighted the broader challenges of AI in customer-facing industries like gambling. Jordan Maynard: Jordan Maynard serves as Chair of the Massachusetts Gaming Commission, the state body responsible for licensing and regulating gambling operators. He recently directed the commission to investigate how DraftKings and other licensed betting companies are deploying artificial intelligence following a New York Times report. Maynard has emphasized the need to understand AI applications in gambling as the technology evolves rapidly. Regulation: The Massachusetts Gaming Commission has initiated a review of artificial intelligence use by all licensed sportsbooks operating in the state. Industry Oversight: Regulators in other jurisdictions, such as Malta, have recently developed voluntary AI governance charters for gambling operators to address responsible use and risk management.