Instinct raises $1B in funding, quadruples valuation to $10B

Instinct: Instinct is an AI company building a personal agent designed to autonomously handle everyday tasks like planning trips, buying groceries, booking tickets, canceling subscriptions, and making phone calls on behalf of users via text or calls. Founded in 2025 by Noah Shinn, the firm emphasizes agentic AI capabilities that complete actions end-to-end, including recent expansions into concierge services and privacy features such as isolated sandboxes and hallucination detection. The company is advancing product updates focused on trusted person networks and agent coordination to support user workflows. Noah Shinn: Noah Shinn is the founder of Instinct, where he leads development of its personal AI agent for managing daily tasks and nuances of everyday life. He previously worked at Sierra, an AI customer service startup. Shinn has highlighted Instinct's role in building useful personal AI through statements on product evolution and user focus. Consumer Shift: Consumers are increasingly using AI platforms to complete transactions rather than relying on them solely for recommendations. Agentic AI Trend: Venture capitalists are betting heavily on AI agents that can automate entire workflows traditionally handled by employees or software applications. Product Evolution: AI agents like Instinct are expanding from digital tasks to include concierge offerings that make phone calls and handle high-touch bookings on users' behalf.