Infillion acquires location data company Foursquare

Infillion: Infillion is an ad tech company focused on building an integrated advertising platform. It is acquiring Foursquare to expand into direct data sales and strengthen its ownership of location-based datasets that power ad targeting and measurement. Foursquare: Foursquare is a location data company that maintains a large database of points of interest and supports data sales to various platforms and customers. It is being acquired in full by Infillion and will continue operating as an independent brand focused on its data business. Rob Emrich: Rob Emrich is the founder and executive chairman of Infillion. He provided exclusive details on the Foursquare acquisition to Axios and highlighted how the deal supports Infillion's broader platform strategy. Gary Little: Gary Little is the CEO of Foursquare. He will not be joining Infillion after the completion of the acquisition. Lindsey Kintner: Lindsey Kintner serves as Foursquare's senior vice president and global head of sales. Following the acquisition, she will join Infillion as general manager of its new data business unit and a member of the management team. Data Synergies: Integrating Foursquare's location data with existing datasets enables faster learning from campaign performance and more precise real-world ad measurement. Brand Operations: Foursquare will maintain its independent brand and continue selling data directly to customers, including those using competing ad platforms. Ad Tech Consolidation: Infillion has pursued a series of acquisitions to build a unified platform that allows advertisers to handle targeting, measurement, and outcomes through fewer tools.