India's food regulator targets Amazon, Flipkart, Swiggy, Bigbasket, Zepto over misbranding

Zepto: Zepto is a quick commerce platform focused on rapid delivery of groceries and food products in Indian cities. It forms part of the group of platforms subject to the regulator's crackdown on labeling accuracy and hygiene. Amazon: Amazon is a multinational technology company that operates e-commerce marketplaces, including extensive grocery and food product sales through its India platform. It is one of the companies targeted by India's food regulator for alleged misbranding and misleading claims on products. Swiggy: Swiggy is a prominent food delivery and quick commerce platform serving customers across India. It has been included in the food regulator's enforcement measures concerning misbranding and hygiene standards for listed products. Flipkart: Flipkart is a major Indian e-commerce company that sells a broad range of consumer goods, including food and grocery items. The platform is facing regulatory action from India's food authority over product labeling and claim compliance issues. Bigbasket: Bigbasket is an online grocery retailer and delivery service operating throughout India. The company is under scrutiny by the food regulator for alleged misleading claims and misbranding on its product offerings. Market Practices: Major digital platforms selling groceries and prepared foods in India are subject to heightened examination regarding branding and hygiene compliance. Regulatory Enforcement: India's food regulator is broadening its oversight of online food sellers to address labeling accuracy and product claims across e-commerce and delivery platforms.