Hyundai Motor expected to outsell Ford Motor for first time in Q3
Summary
Hyundai Motor is projected to outsell Ford Motor for the first time ever in the third quarter, as reported by CNBC. This expectation comes on the heels of Hyundai's record hybrid vehicle sales and strong performance from its Tucson and Santa Fe SUVs, which have benefited from ongoing model refreshes. Meanwhile, Ford has recently raised its full-year profit outlook, highlighting resilient demand for its high-margin trucks while both companies continue to advance their electrification strategies to meet changing consumer preferences in the SUV and hybrid markets.
Tokens
$F
Analysis
Ford Motor: Ford Motor Company is a major American automobile manufacturer based in Michigan, producing trucks, SUVs, commercial vehicles, and a growing lineup of electric and hybrid models. It emphasizes high-margin truck segments and software-enabled services alongside traditional vehicle production. The expectation that Hyundai will outsell it in the third quarter highlights shifting competitive dynamics in the U.S. auto market. Hyundai Motor: Hyundai Motor Company is a leading South Korean automaker that designs, manufactures, and sells a wide range of passenger vehicles, SUVs, and electrified models globally. It maintains a strong focus on innovation in hybrid, electric, and advanced driver assistance technologies while expanding production and sales networks worldwide. In this news, Hyundai is projected to achieve higher quarterly sales than Ford for the first time, underscoring its accelerating competitiveness in key markets like the United States. Sales Trends: Hyundai has recently reported record hybrid vehicle sales and strong performance from its Tucson and Santa Fe SUVs amid ongoing model refreshes. Industry Focus: Both companies are advancing electrification strategies and introducing redesigned models to capture evolving consumer preferences in the SUV and hybrid segments. Profit Guidance: Ford recently raised its full-year profit outlook, citing resilient demand for its high-margin trucks and continued production recovery.
Categories
macro
Related sources
- https://ground.news/article/hyundai-motor-bets-on-redesigned-tucson-suv-for-sales-rebound_3272e6
- https://www.prnewswire.com/news-releases/hyundai-motor-america-reports-august-2026-sales-302865933.html
- https://businessquant.com/stocks/f/estimates/
- https://www.autoevolution.com/news/q3-2025-aside-from-tmna-16-another-two-asian-carmakers-nailed-spectacular-results-258482.html
- https://fordauthority.com/2024/12/ford-explorer-sales-numbers-figures-results-third-quarter-2024-q3/
- https://www.caranddriver.com/news/g68271210/auto-sales-q3-2025-winners-losers/
- https://finnhub.io/api/redirect?urlType=transcripts-slides2&id=cd3b7504b0850ea62125e0c2872253c1a2914759510eaca351f2529205bb6c5a
- https://www.hyundainews.com/releases/4859
- https://www.wardsauto.com/news/ford-raises-guidance-for-2026-as-f-series-production-recovers/826432/
- https://fordauthority.com/2025/11/ford-maverick-sales-numbers-figures-results-third-quarter-2025-q3/
- https://www.hyundai.com/worldwide/en/company/ir/notices/view-0000000370-en-10-1-
- https://en.fnnews.com/news/202609011603533495
- https://stockanalysis.com/stocks/f/transcripts/657358-q2-2026/
- https://fordauthority.com/2025/12/ford-explorer-sales-numbers-figures-results-third-quarter-2025-q3/
- https://www.reuters.com/business/autos-transportation/ford-lifts-annual-guidance-citing-strong-pricing-resilient-consumer-2026-07-28/