General Motors plans 'eyes-off, hands-off' driving tech by 2028

Mary Barra: Mary Barra serves as Chair and CEO of General Motors, overseeing its strategic direction in autonomy and electrification. She recently appeared on CNBC's Mad Money to discuss testing progress on the company's next-generation driver assistance system and defended the decision to pivot resources toward personal vehicle autonomy rather than robotaxis. General Motors: General Motors is a leading American automaker developing advanced driver assistance systems for its vehicles. In the context of this news, the company is advancing from its existing hands-free Super Cruise technology toward eyes-off capabilities for personal vehicles, with a planned 2028 launch starting on the Cadillac Escalade IQ. GM has shifted focus from its former robotaxi efforts to consumer-owned autonomous features after exiting that business. Market: GM emphasizes that consumers continue to value personal vehicle ownership for flexibility even amid growing ride-hailing options. Product: GM plans to debut eyes-off driving technology in 2028 on the Cadillac Escalade IQ, building on its established Super Cruise hands-free system. Strategy: GM has redirected engineering resources from its discontinued Cruise robotaxi operations to accelerate development of autonomous features for personally owned vehicles.