Fireblocks, MENA Fintech Association host webinar on stablecoin launches
Summary
A webinar hosted by the MENA Fintech Association (MFTA) in collaboration with Fireblocks will discuss the necessary steps for financial institutions to launch stablecoins within their existing products. As stablecoins transition from a niche concept to a critical offering, the session will focus on practical aspects such as implementing embedded non-custodial wallets, managing customer funding, and navigating infrastructure requirements. This increase in interest among financial companies in the Middle East and Africa reflects a broader trend, with an 88% of institutions indicating budget allocations for digital asset infrastructure, though only 16% have moved to actual launches.
Analysis
Fireblocks: Fireblocks is a digital asset infrastructure company that empowers global institutions to build, manage, and grow their business on the blockchain through a scalable and secure platform. The company streamlines capabilities including stablecoin payments, settlement, custody, tokenization, trading, and compliance for banks, payment providers, stablecoin issuers, exchanges, and custodians. Fireblocks is co-hosting the webinar with MFTA and providing a speaker to discuss embedded wallets and the full stack for stablecoin launches. Meera Judge: Meera Judge serves as Global Head of Policy at Elliptic and as Digital Assets Working Group Co-Chair at MFTA. She contributes policy expertise to discussions on digital assets and fintech development in the MENA region. Judge is a featured speaker at the upcoming MFTA and Fireblocks webinar on stablecoin implementation. Itai Turbahn: Itai Turbahn is VP Embedded Wallets at Fireblocks, where he focuses on wallet solutions that support digital asset capabilities. He helps advance infrastructure for stablecoin-related features used by financial institutions. Turbahn will speak at the MFTA and Fireblocks webinar on launching stablecoins in existing products. MENA Fintech Association: The MENA Fintech Association is an inclusive, not-for-profit organization dedicated to promoting open dialogue and innovation within the MENA fintech community. It supports a diverse network of fintech startups, SMEs, financial institutions, technology companies, investors, and regulators as a platform to shape policy and foster collaboration. The association is co-hosting an October webinar with Fireblocks focused on practical steps for MEA financial companies to launch stablecoins in their products. Regional Focus: Financial companies across MEA are examining realistic timelines, resourcing, and infrastructure needs to bring stablecoin offerings to market. Stablecoin Interest: Stablecoins are moving from an emerging use case to a product consideration for financial companies across the Middle East and Africa as customers seek to hold and manage digital assets within existing financial products. Implementation Guidance: The webinar addresses what it takes to launch stablecoins in live products, covering embedded non-custodial wallets, customer funding, infrastructure choices, and paths from exploration to production without building every component from scratch.
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