Creatify launches Boreal, a new text-to-video model for ads

Boreal: Boreal is a specialized text-to-video and image-to-video AI model built by Creatify for video ad creation. It is a post-trained version of an open base model, refined using real ad footage, creator-style content, and customer briefs. The model is now live on the Creatify platform for all users. LTX-2.5: LTX-2.5 is an open-weights AI model supporting text-to-video and image-to-video generation. Creatify selected it as the foundation for its Boreal model and applied targeted post-training to adapt it for advertising applications. Creatify: Creatify is an AI platform designed for creating video advertisements, offering features such as URL-to-video conversion, node-based ad building, and performance analytics. The company develops its own specialized models and makes them available to its user base. It recently launched Boreal as a new in-house model optimized for ad video generation. Creatify Labs: Creatify Labs develops and releases AI video models tailored for commercial use, including post-training open-weights models on ad footage and production data. It focuses on improving model performance for real-world advertising workloads. The lab introduced Boreal to all platform users after internal testing and evaluations. Model Specialization: Companies in AI video generation are increasingly post-training open base models on domain-specific datasets like advertising footage to improve relevance and quality. Platform Accessibility: AI video tools for ad creation are being released broadly to platform users following internal development and testing.