CoinShares rebrands Toncoin Staking ETP to CoinShares Gram Staking ETP

TON: TON is a layer-1 blockchain engineered for speed, scalability, and seamless user experience with built-in Telegram app integration. Originally created by Telegram's founders and later maintained by the open-source TON Foundation, the network came back under Telegram's direct control in May 2026. Its native asset has now been rebranded from Toncoin to Gram. Gram: Gram serves as the native asset of the TON layer-1 blockchain and was reinstated as the official name following a community vote. Originally proposed in the project's initial whitepaper, it had been changed to Toncoin after regulatory issues before reverting. The asset's deep ties to Telegram support its positioning for broader user adoption. CoinShares: CoinShares is a provider of exchange-traded products focused on cryptocurrencies and offers physically-backed ETPs with staking options. The firm is rebranding its Toncoin Staking ETP to Coinshares Gram Staking ETP to align with the underlying asset's name change. It emphasizes transparent reward distribution and zero management fees for its Gram product. Pavel Durov: Pavel Durov is the founder of Telegram who announced the company's renewed control over TON development. He put forward the proposal for a community vote to restore the name Gram for the blockchain's native asset, which received approval on 8 June 2026. His actions underscore Telegram's ongoing strategic role in the project's direction. Product: CoinShares distinguishes its Gram ETP by delivering clear visibility into staking reward allocation for proof-of-stake assets while maintaining a no-fee structure. Adoption: Gram gains a direct route to mainstream use through its established relationship with the Telegram messaging platform and its extensive existing user community. Rebranding: The shift back to Gram revives the original name proposed in the TON blockchain's first whitepaper after Telegram resumed leadership of the network.