Chase & Status discuss new album 'Generic Everything' and AI's impact on creativity

by@Reuters

Summary

British electronic music duo Chase & Status, comprised of Saul Milton and Will Kennard, recently released their album "Generic Everything," which explores the impact of artificial intelligence on creativity and individuality in music. As concerns grow about AI fostering complacency among artists, Milton and Kennard emphasize that their album reflects a conscious effort to avoid generic sounds and repetitiveness. The duo has spent over two decades in the music industry, and they seek to challenge established norms while celebrating cultural diversity and innovation, which they believe are essential in today's music landscape. Their work aims to push the boundaries of creativity while resisting the pressures to conform to formulas shaped by technology.

Analysis

Saul Milton: Saul Milton, performing as Chase, is one half of the electronic music duo Chase & Status. In discussions around their new album, he notes that AI risks enabling creative complacency through easy prompt-based generation while remaining unable to produce truly original ideas. Milton sees conviction and a willingness to diverge from trends as key artist qualities in the AI era. Will Kennard: Will Kennard, performing as Status, forms the other half of Chase & Status. He helped steer the new album toward a guitar-led, live punk feel on tracks such as "Disgruntled" to escape familiar formulas. Kennard frames the record as a deliberate rebellion against repeating past sounds and a call to break out of algorithmic boxes. Sam Tabahriti: Sam Tabahriti is a UK breaking news correspondent for Reuters covering general, political, business, and legal stories. He conducted and edited the interview with Chase & Status exploring their album themes and perspectives on AI's role in music. Chase & Status: Chase & Status is a British electronic music duo formed by Saul Milton and Will Kennard, known for their work in drum and bass and electronic genres over more than two decades. The pair recently released their album "Generic Everything," which addresses concerns about technology, social media, and AI homogenizing creative output. They view the project as a personal push to prioritize originality and individuality amid rapid technological change. Album Focus: Recent releases like "Generic Everything" highlight artist efforts to avoid repetition and embrace experimental shifts in sound and approach. AI and Creativity: Musicians in 2026 are increasingly discussing how AI tools may encourage formulaic work and complacency rather than outright replacement of human artists. Music Industry Trends: British electronic acts continue to emphasize unity, cultural diversity, and genre innovation as core strengths that global audiences follow.

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