Block launches first bitcoin consumer campaign targeting 60M Americans

Block: Block, Inc. is a financial technology company that develops payment and financial services platforms including Square and Cash App. It has focused on integrating Bitcoin across its ecosystem for both consumers and merchants. The company launched its first consumer advertising campaign promoting Bitcoin as everyday usable money, targeting Americans curious about the asset. Bitcoin: Bitcoin is the original decentralized cryptocurrency, widely recognized as a digital store of value and increasingly positioned for use in payments. Block's campaign aims to highlight its potential for everyday transactions among US consumers. Recent company initiatives have expanded Bitcoin features in apps and point-of-sale systems to support this utility. Policy Support: Block's campaign includes advocacy for tax policy changes, such as de minimis exemptions, to reduce barriers to using Bitcoin for small daily transactions. Consumer Curiosity: US adults continue to show interest in cryptocurrency, with ongoing surveys tracking ownership and intent among the broader population. Bitcoin Utility Push: Block has expanded Bitcoin acceptance options for merchants via its Square platform and added features like rewards in Cash App to encourage everyday use.