BetMakers extends long-term RaceOdds partnership with Evoke
Summary
BetMakers has extended its long-term partnership with Evoke for the RaceOdds platform, which offers automated trading and fixed odds operations specifically for horse racing. This collaboration has been ongoing for nearly a decade, underscoring the successful integration of BetMakers' technology within major betting groups like Evoke.
Analysis
Evoke: Evoke plc is an international betting and gaming company that operates prominent brands including William Hill, 888, and Mr Green. It delivers sports betting and gaming experiences across multiple markets with a focus on responsible operations. The company recently extended its long-standing RaceOdds partnership with BetMakers to support its horse racing betting activities. BetMakers: BetMakers Technology Group is a leading global provider of B2B wagering technology, data, and content solutions for licensed betting operators and racing bodies. It specializes in platforms and tools for tote and fixed odds betting, particularly in horse racing through products like RaceOdds. In this news, BetMakers has extended its long-term partnership with Evoke to continue supplying these racing wagering solutions. Product Application: RaceOdds from BetMakers supports automated trading and fixed odds operations for major betting groups like Evoke in horse racing. Partnership Duration: The collaboration between BetMakers and Evoke on RaceOdds solutions spans nearly a decade.
Categories
tech
Related sources
- https://en.wikipedia.org/wiki/Evoke_plc
- https://www.evokeplc.com/
- https://igaming.news/news/2026-06-15/evoke-renews-partnership-with-betmakers-to-strengthen-horse-racing-offering
- https://www.linkedin.com/posts/betmakers_betmakers-raceodds-racingtechnology-activity-7472152579032928256-mGME
- https://www.intergameonline.com/sports-betting/news/evoke-extends-betmakers-horse-racing-wagering-deal
- https://www.linkedin.com/company/evokeplc
- https://www.reuters.com/world/uk/william-hill-uk-owner-evoke-explores-strategic-options-including-sale-2025-12-10/
- https://betmakers.com/about-us
- https://betmakers.com/investors
- https://betmakers.com/
- https://wagering.co/
- https://www.youtube.com/watch?v=8WyyuKWA9Mo
- https://betmakers.com/articles/betmakers-extends-long-term-raceodds-partnership-with-evoke#:~:text=BetMakers%20Extends%20Long%2DTerm%20RaceOdds%20Partnership%20with%20evoke,-BetMakers%20Technology%20Group&text=The%20agreement%20reinforces%20BetMakers'%20position,to%20tier%2Done%20operators%20globally.
- https://www.linkedin.com/company/betmakers
- https://betmakers.com/solutions/platforms
- https://www.ibisworld.com/australia/company/betmakers-technology-group-ltd/454550/
- https://www.justhorseracing.com.au/news/racing-industry/betmakers-extends-partnership-with-evoke-and-william-hill/897190