Apple plans to unveil touch-screen MacBook Pro, marking a reversal

Apple: Apple Inc. is a major technology company focused on designing and selling consumer electronics, including Macs, iPhones, and related software and services. The company has maintained a distinct approach to its laptop lineup by relying on trackpads and keyboards rather than touch screens. This news highlights Apple's reported plans to introduce touch-screen capabilities on the MacBook Pro, signaling a notable change in its hardware design direction. Mark Gurman: Mark Gurman is a Bloomberg technology reporter who specializes in Apple products, corporate decisions, and industry developments. He writes the weekly Power On newsletter, which provides analysis and reporting on the company's plans and announcements. In this instance, Gurman is the author discussing Apple's touch-screen MacBook Pro as a key reversal in product strategy. Reporting Focus: Bloomberg coverage through the Power On column is highlighting Apple's upcoming hardware shifts and related executive developments. Product Strategy: Apple is preparing to unveil touch-screen MacBook Pro models as part of an expansion in its laptop features.