Apple iPhone 18 Pro sales rise 3% over iPhone 17 series

Summary

Global sales of the Apple iPhone 18 Pro series have outperformed the iPhone 17 Pro series, reporting an increase of 3.1% in the first three weeks after launch, according to Counterpoint Research. The strongest growth was seen in China, where sales surged by 29%, driven by better availability of the new models and rising prices of competing Android smartphones. However, the performance was mixed internationally, with sales in the United States and Japan declining by 4% and 27%, respectively, as consumers in these markets did not find sufficient enhancements to justify the higher prices of the new models.

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Analysis

Apple: Apple is a technology company that designs, manufactures, and sells consumer electronics including smartphones, along with related software and services. Its flagship iPhone lineup drives a significant portion of its business. The company launched the iPhone 18 Pro series, with early global sales performance detailed in the latest industry analysis. Counterpoint Research: Counterpoint Research is a market intelligence firm focused on the smartphone, connected devices, and consumer electronics sectors. It tracks sales data, market trends, and competitive dynamics across regions. The firm published a report comparing initial sales of Apple's newest iPhone Pro models to the prior generation. China Performance: Premium smartphone demand in China benefited from stronger initial availability of the new Apple models combined with price hikes on competing Android flagships. US and Japan Trends: Buyers in the United States and Japan showed limited enthusiasm for incremental changes in the latest iPhone Pro models relative to their higher prices.

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