Amazon Now service orders double each quarter in India

Amazon: Amazon is a global technology and e-commerce company that provides online retail, logistics, and cloud computing services across multiple markets. In India, it operates the Amazon Now quick commerce service focused on rapid delivery options for customers. This initiative forms a key part of the company's strategy to compete in the local quick commerce space and expand its presence beyond traditional e-commerce. Growth: Amazon Now has become the fastest-growing e-commerce business unit in Amazon India's operations. Expansion: The company is accelerating rollout of Amazon Now into additional cities and towns ahead of the festive season. Customer Impact: Prime members who use Amazon Now tend to increase their overall shopping frequency on the platform.