Amazon cuts jobs in retail division ahead of Prime Big Deal Days

Summary

On October 7, 2026, Amazon confirmed it has made additional job cuts primarily within its retail division, the Stores unit, affecting fewer than 1,000 white-collar workers across various locations, including the US, India, and the UK. These layoffs coincide with Amazon's Prime Big Deal Days, one of its significant annual shopping events, during which the company offers various discounts. This follows a larger round of layoffs, which saw about 30,000 jobs cut starting last year, as cited by Jeff Bezos, who noted that overhiring during the pandemic necessitated these ongoing job reductions. Internal communications have revealed that impacted divisions include customer service and selling partner services.

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$AMZN

Analysis

Amazon: Amazon is a multinational technology and e-commerce company that operates online retail platforms, cloud services, and logistics networks. In the current news, the company is implementing a fresh round of job reductions focused on its Stores unit, which manages the primary e-commerce website. A company spokesperson stated that the adjustments aim to better align the structure with business priorities. Jeff Bezos: Jeff Bezos is the founder and executive chairman of Amazon. In a Fox News interview aired on the day of the announcement, he explained that continued workforce reductions stem from overhiring during the pandemic period when demand surged. He noted the intense efforts of the team during that time of rapid headcount growth. Greg Bensinger: Greg Bensinger is a technology correspondent at Reuters who covers major technology companies. He authored the report detailing Amazon's latest job cuts in the retail division and their timing with a key shopping event. Business Timing: The reductions in the Stores unit occurred during Prime Big Deal Days, one of Amazon's major annual shopping promotions. Workforce Changes: Amazon has conducted a series of small job reductions since a larger round of cuts that began last year and extended into early this year. Internal Communication: Affected employees shared details via internal Slack channels, indicating involvement of divisions such as customer service and selling partner services.

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