Adobe expands collaboration with Nvidia to enhance Brand Concierge
Summary
Adobe and NVIDIA announced an expansion of their collaboration to enhance agentic creation through the introduction of the Adobe Brand Concierge with NVIDIA Nemotron, set to launch for enterprise customers later this year. This new initiative builds on their existing strategic partnership, which has focused on integrating Nemotron into Adobe Experience Platform and Acrobat, as well as advancing Firefly models and agentic workflows. This development aims to provide enterprise-grade AI tools that are controllable and optimized for various systems.
Tokens
$ADBE
Analysis
Adobe: Adobe develops creative, marketing, and document software used by professionals and enterprises worldwide. The company is actively integrating advanced AI models into its platforms to enable agentic workflows. In this news, Adobe is expanding its collaboration with NVIDIA to deliver Brand Concierge powered by NVIDIA Nemotron to enterprise customers later this year. NVIDIA: NVIDIA designs accelerated computing platforms and develops open AI models for a range of deployments from data centers to edge devices. The company focuses on advancing agentic AI through its Nemotron model family and partnerships with software leaders. Here, NVIDIA is deepening its work with Adobe to speed up agentic creation and bring Nemotron capabilities into Adobe enterprise tools. NVIDIA Nemotron: NVIDIA Nemotron is an open family of AI models designed for multimodal reasoning, tool use, and agentic tasks across cloud and local hardware. It supports specialized workflows such as instruction following and multistep business processes. In the reported development, Nemotron powers Adobe's Brand Concierge solution for enterprise brand management and creation. AI Model Advancement: NVIDIA continues to expand its Nemotron family with new models optimized for agentic intelligence on both large-scale and local systems. Product Availability: Adobe Brand Concierge with NVIDIA Nemotron is scheduled for enterprise customers later this year as part of efforts to deliver controllable, enterprise-grade AI tools. Partnership Expansion: Adobe and NVIDIA are building on a prior strategic partnership focused on Firefly models, agentic workflows, and integration of Nemotron into Adobe Experience Platform and Acrobat.
Categories
ai_agentsmachine_learningtech
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